Some of them are paid and highly sophisticated others are part of the Google products as Google Trends or the Keyword planner of Google Ads and are free. The most effective one is to use some SEO tools on the market. There are different ways you can scrape for appropriate keywords. It is important which words you will choose and how many times you will repeat them in the text. Whether you define keywords for an advertising campaign, a page on a site, or a blog article, the keywords you will use are very important, because they are used by search engines to recognize what is the content of the text and will use them for indexing. Important news for the sector you operate in When creating your marketing calendar make sure you include: Posting calendars will create more productive space for easier collaboration, whether on an in-house or freelance basis. No matter which one you choose to have a posting calendar will help you keep focused and be consistent with posting relevant to the day’s content.
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It may be organized on a weekly, monthly, or on six-monthly basis. Your posting calendar should include all of your social networks and your blog. It will also save time and will increase efficiency. The Plan of your posting activities will keep you organized and well-informed about future online activities of your brand. In this guide, you have to define words which your brand will be associated with choosing to express certain emotions, what will be the tone of the company in different situations, and such thing which will help you create a so-called personality and regardless of who is creating the content it will sound uniform. There should be a guide that will let all your employees, the marketing team, and the graphic design team will be informed about and will follow. You should set up rules on what your brand sounds like and what kind of information and images you will publish online. Having a strong brand voice will help you stand out from the crowd and attract customers attention because of the company's values, sound and attitude. The brand voice is basically the personality a brand takes in its communication with the public. This is the Bottom of The Funnel where people have realized the need for the product and become your clients. MOFU is the Middle of the funnel where people have already heard about your services and start developing the idea of why your product will help them, and they actually need it. In this stage, people hear about your brand and start learning about your product and how it may help them. This is basically the start of the journey for new customers. The 3 segments of the Marketing Funnel: TOFU
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The main job of a Marketing funnel is to segment the content your brand publishes in a few stages and its main goal is to lead to sales. There is a lot to talk about Marketing funnels and what are the best ways to create one for your business, but I will try to summarize it with few words. This is the communication model companies adopt and apply in their online presence. This strategy aims to increase ROI and to improve your overall marketing performance.Įvery profitable digital marketing strategy is built on the concept of The so important Marketing Funnel. It is built on components that are extremely important and the decisions about them must be made at the very beginning of any business.Ī good strategy will help you increase the popularity of the company among your customers and will possibly increase their loyalty.
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In a few words, it describes the company's communication style and future content for all its channels.
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You need to be mindful of these components when writing for your blog, so your articles will have interesting content for each segment, will be visible for the search engines, and will convert your visitors into customers.Ĭommunication strategies to implement Content Marketing Strategy This complex strategy includes - The Content Marketing Strategy of your company, the posting plan you will create, and the SEO elements you include in each article. To have a lead-generating blog you should have a complex strategy for each communication channel of your brand in order to get in front of the numerous competitors online. Nowadays having a blog and writing interesting articles is not enough to bring traffic and a lot of engagement to your website.